Successful contemporary print
providers know they must accurately estimate, cost, and price their work while
keeping in mind the current state of technologies and their business
environment. This newly revised edition of a long-standing, popular classic
covers estimating and pricing traditional print as well as digital print and
digital media. It provides a thorough analysis of estimating and pricing theory
and practice for contemporary print providers, how to develop a cost estimating
system, and a comprehensive chapter on management information systems for print
and digital imaging. Detailed
chapters cover how to estimate:
- Paper
- Ink
- Electronic
prepress
- Digital
media
- Sheetfed lithographic press production
- Postpress production
- Web
print production
“Because estimating is a core
ingredient related to costs and cost measurement, and because costs are
directly related to pricing, profits, and money, the topic of ‘estimating’ spans
a panorama of subjects with which a printing company manager and/or executive
must deal,” explains Philip K. Ruggles, author of Printing Estmating. Joe Polanco, an
expert in digital print, collaborated with the author as a contributor in
estimating digital print including how to accurately establish click-charges
and estimate variable-data print. Estimating web site development is also
provided.
This bookcontains components
presented in a “how-to” manner but also presents extensive theoretical information.
In addition to this comprehensive textbook, an ancillary CD which covers
important support topics including a complete set of estimating problems with
answers, a comprehensive glossary of terms, operational business
practices for print providers and the 2007 PIA/GATF list of MIS vendors.
See Table of Contents
(The report will be shipped to you within 24 hours.)
