This 74-page report offers an extensive examination of the changing nature of graphic design, and investigates the opportunities and challenges for the industry and those businesses that serve and supply it.
While a discussion of the impact of the current economic recession on designers is included, the report also concentrates on the longer-term trends that are transforming graphic communications. Specifically, an acceleration of shifts to electronic media, the growing prevalence of desktop design tools and the changing nature of competition in the design industry, and the changing demographics of publishers, agencies, and other employers of designers are all having dramatic effects on the market for design and the demographics of the industry as a whole.
The report draws on U.S. Census Bureau data, as well as proprietary modeling and forecasting techniques, to gauge, on a year-to-year basis, the number of graphic design establishments, the number of full-time employees in the industry, graphic design revenues, and graphic design firms capital expenditures with data going back to 1997 and projected to 2013. Graphic design freelancers, a not insubstantial part of the industry, are also covered in depth.
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