Printing Outlook 2026–27 – The WhatTheyThink Overview of the Current State of the Printing Industry
The executive report was prepared by Richard Romano and looks back at 2025 and the first few months of 2026 and ahead to what the industry can expect, economically and technologically, in the latter half of 2026 and into 2027 and beyond. The report features the results of the WhatTheyThink Printing Industry Business Outlook Survey conducted in Fall 2025/Winter 2026, and includes current and expected business conditions, top business challenges, top business opportunities, and planned investments for 2026. Additional questions asked about shops’ hiring plans for the next 12 months, the current state of automation, and the extent to which print businesses are implementing artificial intelligence (AI), and for what. More info